Goal
To raise awareness of Harvey Norman’s wide array of cooking appliances and promote their team of Cooking Specialists.
Solution
As part of the Harvey Norman cooking campaign, we wanted to portray Harvey Norman as a reliable partner for people who love to cook. A teaser video showing old appliances coming alive was launched, followed by a series of real profile videos. These videos feature the profiles’ passion for cooking and how they choose the right appliances with the help of Harvey Norman’s Cooking Specialists.
What we did
Creative Concept
Contest Mechanism
Video Production
Creative Concept
“The Museum of Retired Appliances” was a fun creative concept that kicked off the Harvey Norman cooking campaign, calling for customers to share their experience with their old appliances while calling them to explore new appliances from Harvey Norman. Simple online contests were also created to connect with followers. For example, getting them to tag a friend that matches a certain Home Cook personality.
Video Production
The series of videos produced tells engaging profile stories and also features cooking recipes that are made possible with Harvey Norman.