Goal
To create a project that encouraged Singaporeans to show their national pride and identity as part of a nationwide SG50 campaign to celebrate Singapore’s 50th birthday.
Solution
We came up with the idea “Our Singapore Wall”, a trans-medium collaborative project that allowed Singaporeans to create an artwork digitally and physically. This project was supported by the Ministry of Culture, Community and Youth (MCCY) as part of the SG50 celebrations.
What we did
Creative Concept
UI & UX Design
Mobile Application Development (iOS & Android)
Creative Transmedia Project
This transmedia project was a platform for Singaporeans to share their moments through a mobile application, which translated into a physical wall in a public space. The experience brought them from online interaction to offline display which made it more exciting for the users to participate.
UI / UX Design
We designed the user interface and user experience of the mobile app to ensure that users can interact with the app seamlessly.