Goal
To create awareness and adoption of Citi Bot SG – Citibank’s latest digital platform to answer their customers’ banking needs.
Solution
As part of the Citi Bot launch campaign, we created digital assets and content to showcase the Citi Bot SG’s features in an engaging way. We weaved in these features into four user situational stories. Other assets also include EDMs, a product webpage, and Facebook Carousel Ads.
What we did
Creative Concept & Strategy
Online Videos
Webpage Design & Programming
EDM Design & Programming
Creative Content Generation
We generated content to engage digital users and communicate the benefits of Citi Bot SG’s service within a limited video duration.
Product Webpage & Animated EDM
As part of the Citi Bot launch campaign, we also created the product webpage and animated EDM with clear messaging and product details to help customers understand the service offering.