Goal
To showcase the selling points of Harvey Norman Modern PC (MPC) through user testimonials and online engagement.
Solution
We produced a series of real-life profile videos to show how Harvey Norman Modern PC has helped in their work and life. A microsite was also designed to help consumers understand the MPC’s features and encourage click-through to the product catalogue. Online contests further strengthened the MPC’s brand recall and helped drive engagement.
What we did
Creative Concept
Microsite Design & Programming
Video Production
Creative Concept
We weaved the MPC features into the stories of the profiles and other digital assets while keeping the engagement interesting for consumers.
Video Production
We produced a series of videos with storytelling and high visual standard, receiving positive feedback.