Goal
To promote a series of Ryo products that are effective in addressing different hair problems.
Solution
In line with the theme of panic, we created a fun situational-type quiz with a design that reflects Halloween. Through the Ryo Halloween game, we were able to highlight the features of products in a more interesting way.
What we did
Copywriting
UI Design
Development
Creativity & Design
We created several ghost characters to personify and represent common hair problems. Through this Ryo Halloween game design and copywriting, we drew users’ attention to the hair problems and recommend corresponding products that could address them.
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