Goal
To engage users with a H5 game in anticipation of the festive Chinese New Year period.
Solution
We developed a game inspired by the Chinese tradition of shaking lots for fortune-telling. The design and copy were aligned with Ryo’s leading product series to bring out their key selling points.
What we did
Copywriting
UI Design
Development
Ryo Lucky Lots Game Mechanics
Users get a random lucky fortune-telling lot every time they “shake” the lots. The shaking of lots is something that users know and can resonate with, hence making the game more fun and engaging for them.
Creative Copywriting
Each lot links back to the leading product series and provides more information on the product’s unique characteristics.
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